About us

True North is a family-owned online chandlery based in Derby, in the Midlands serving the sailing community nationwide through our complete online store.

Originally founded in 2016 by Matthew Pallett Ture North Sailing, was formally known as Midland Dingy Bits that only sold a small range of hardware from Harken and Allen. Zoe Taylor joined the team in 2019 as the new Managing Director, she has taken the business from strength to strength with a new name, new website and a vast amount of products to offer.

Our online chandlery service offers quality products with fast delivery direct to your door and fantastic all-round service. Customer satisfaction is our priority.

As a family of keen watersports enthusiasts, we understand the importance of getting a good deal on your equipment, not only with the price but with quality. We try and test the products we stock ourselves to ensure we have confidence in what we offer.

We hope you love True North Sailing as much as we do.

Our mission

We know that during the sailing season, you want to be out on the water as much as possible, so we’ve put our time and effort into our website so your ordering experience is quick, easy and you can find what you want straight away.

Our shipping is fast and free when you spend £40 or more and delivered directly to your door.

Easy, simple and no fuss meaning you spend more time on the water!


Welcome to our blog, discover our expert tips, advice and more. 

We hope that you enjoy reading them as much as we enjoy writing them. 

Read More!

Contact our friendly team of watersport enthusiasts.

Contact our friendly team of watersport enthusiasts.